Set Wet

Hair Styling Powder Campaign

Objective

To generate awareness and drive sales for Set Wet’s newly launched hair styling powder among Gen Z and young adult males.

Execution

Partnered with macro male influencers like Chirag Khanna to create dynamic, trend-based reels showcasing product use, styling, and transformation.

Results

Delivered high-performance campaign with strong CTRs
Achieved platform-wise sales uplift via influencer-led redirection
Established the product’s relevance with relatable, aspirational content