Myntra

Pan India Reach Campaign

Objective

To increase brand visibility and engagement for Myntra’s seasonal collection across diverse Indian audiences.

Execution

We collaborated with a mix of macro and nano influencers, both male and female, from fashion and lifestyle niches. The campaign leveraged individual styling videos and relatable fashion reels to build an organic buzz.

Results

Achieved 2M+ reach organically
Ensured balanced gender representation in content
Helped Myntra maintain relevance across Tier 1 and Tier 2 cities