Daawat

World Biryani Day Campaign

Objective

To celebrate World Biryani Day with maximum cultural buzz and drive user-generated content around Daawat’s brand story.

Execution

 Launched a multi-tiered campaign featuring:

  • Celebrity influencer Riteish Deshmukh for mass appeal
  • Mega food creators like Mister Tikki for deep engagement
  • Hundreds of micro influencers for regional amplification
  • 1,000+ nano creators for wide-scale UGC reposts

Results

  • Created unmatched virality and participation around the food moment
  • Reached millions in organic + paid views
  • Delivered UGC at scale that sustained post-campaign engagement
  • Plot 81, Vaishali, Ghaziabad, U.P. - 201010

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