To activate buzz around Spawake’s newly launched skincare range through authentic UGC (User-Generated Content).
Execution
Engaged 50+ female creators from Tier 1 cities, focusing on real-skin stories, tutorials, and unboxing videos. Campaign was optimized for UGC ads to increase credibility and relatability.
Results
Exceeded promised views through paid + organic UGC boost
Helped position the brand as skin-friendly and trustworthy
Delivered creative assets ready for ad amplification across Meta platforms