Spawake

UGC Launch Activation

Objective

To activate buzz around Spawake’s newly launched skincare range through authentic UGC (User-Generated Content).

Execution

Engaged 50+ female creators from Tier 1 cities, focusing on real-skin stories, tutorials, and unboxing videos. Campaign was optimized for UGC ads to increase credibility and relatability.

Results

  • Exceeded promised views through paid + organic UGC boost
  • Helped position the brand as skin-friendly and trustworthy
  • Delivered creative assets ready for ad amplification across Meta platforms